WESTJET: “Owners Care”

Canadians are not picky; they can carry a sandwich with them for a flight to pay less. However, it does not mean that they get less. In the WestJet company’s profile they say: “In fact, our entire corporate culture has been built around caring for you, our guests, by providing a world-class guest experience. It’s that commitment to caring that has seen us be awarded the title of Canada’s Most Admired Corporate Culture by Waterstone Human Capital three years in a row. What we say in our ads is true: “Owners Care.”

WestJet Airlines Ltd.

is a Canadian low-cost carrier that provides scheduled and charter air service to 71 destinations in Canada, the United States, Mexico and the Caribbean. Founded in 1996, WestJet is currently the second largest Canadian air carrier, after Air Canada, operating an average of over 380 flights and carrying over 40,000 passengers per day. WestJet had passenger revenues of $2.2 billion in 2009. WestJet is a public company with over 8,000 employees, and is a rarity in the airline industry as it is non-unionized. The airline operates variants of a single aircraft type, all from the Boeing 737 Next Generation family. Founded by Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan and Donald Bell, WestJet was modelled on the low-cost carrier business model pioneered by Southwest Airlines and Morris Air in the United States. The airline originally based its operations solely within Western Canada, hence its name.

WestJet corporate headquarters

WestJet’s has its headquarters and main hub at Calgary International Airport, in Alberta, with another large hub at Toronto Pearson International Airport, in Ontario. Fleet The WestJet fleet consists of the following aircraft: Boeing 737-600 – 13 aircrafts; Boeing 737-700 – 67 aircrafts; Boeing 737-800 – 14 aircrafts. As of November 2010, WestJet has an average fleet age of 5.1 years. The airline flies a fleet that consists exclusively of Boeing 737s, taking a cue from the successful single operating type model pioneered by successful low-cost carriers of Southwest Airlines and Ryanair.WestJet has entered an agreement to temporarily wet lease a Boeing 757 from North American Airlines for expanded Hawaiian service from Alberta, for February 2011 through April 2011 Services WestJet aircrafts have in-flight entertainment from LiveTV on board. The system utilizes the Bell TV satellite network, and channels include Global TV, CTV, CBS, Citytv, Treehouse TV, ABC, NBC, CBC, TSN and a WestJet Channel, which shows a regional map with the aircraft’s location, GPS derived altitude, and groundspeed. WestJet includes a “buy on board” meal service program with sandwiches, alcoholic beverages, and some snacks for purchase. In some markets, the sandwiches offered onboard are made by local delis in the departure city (such as the Bread Garden in Vancouver, Spolumbo’s in Calgary, and DiRienzo’s in Ottawa). Some snacks and non-alcoholic beverages are available for free. WestJet is famous for its fun and friendly staff and light-hearted attitude. In past years on April 1, WestJet issued ‘joke’ press releases as part of April Fool’s Day – an example being the introduction of ‘sleeper cabins’ in overhead bins. Destinations Currently, WestJet flies to 71 destinations in 13 countries throughout North America, including 30 cities in Canada and 18 – in the United States. WestJet’s largest hub, in terms of daily departures, is its home base at Calgary International Airport, with Toronto Pearson International Airport being the airline’s second-largest hub, and main connection point in eastern Canada. WestJet serves major US airports such as Los Angeles International Airport, Las Vegas McCarran International Airport, Newark Liberty International Airport and San Francisco International Airport; the latter two on a seasonal basis. The airline provides the most Canadian flights to Las Vegas and Orlando, offering non-stop routes (some of them seasonal) from eleven Canadian cities to each. Since 2008, WestJet is the largest international carrier, by volume of passengers, flying into Las Vegas. WestJet also serves 17 destinations in the Caribbean and six in Mexico, some on a seasonal basis. Recognition
  • In 2000, Clive Beddoe, Mark Hill, Tim Morgan and Donald Bell were given the Ernst & Young company’s Entrepreneur of the Year award in Canada for their contribution to the Canadian airline industry.
  • In October 2008, WestJet was named one of Alberta’s Top Employers by Mediacorp Canada Inc., which was announced by the Calgary Herald and the Edmonton Journal.
  • A 2009 poll by Léger Marketing found that WestJet is Canada’s preferred airline.
  • WestJet came in first place in the Airline Staff Service Excellence (North America) and second place in the Best Low-Cost Airline (North America) categories at the 2010 World Airline Awards.
 

Canadians are not picky; they can carry a sandwich with them for a flight to pay less. However, it does not mean that they get less. In the WestJet company’s profile they say: “In fact, our entire corporate culture has been built around caring for you, our guests, by providing a world-class guest experience. It’s that commitment to caring that has seen us be awarded the title of Canada’s Most Admired Corporate Culture by Waterstone Human Capital three years in a row. What we say in our ads is true: “Owners Care.”

WestJet Airlines Ltd.

is a Canadian low-cost carrier that provides scheduled and charter air service to 71 destinations in Canada, the United States, Mexico and the Caribbean. Founded in 1996, WestJet is currently the second largest Canadian air carrier, after Air Canada, operating an average of over 380 flights and carrying over 40,000 passengers per day. WestJet had passenger revenues of $2.2 billion in 2009.

WestJet is a public company with over 8,000 employees, and is a rarity in the airline industry as it is non-unionized. The airline operates variants of a single aircraft type, all from the Boeing 737 Next Generation family.

Founded by Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan and Donald Bell, WestJet was modelled on the low-cost carrier business model pioneered by Southwest Airlines and Morris Air in the United States. The airline originally based its operations solely within Western Canada, hence its name.

WestJet corporate headquarters

WestJet’s has its headquarters and main hub at Calgary International Airport, in Alberta, with another large hub at Toronto Pearson International Airport, in Ontario.

Fleet

The WestJet fleet consists of the following aircraft: Boeing 737-600 – 13 aircrafts; Boeing 737-700 – 67 aircrafts; Boeing 737-800 – 14 aircrafts. As of November 2010, WestJet has an average fleet age of 5.1 years. The airline flies a fleet that consists exclusively of Boeing 737s, taking a cue from the successful single operating type model pioneered by successful low-cost carriers of Southwest Airlines and Ryanair.WestJet has entered an agreement to temporarily wet lease a Boeing 757 from North American Airlines for expanded Hawaiian service from Alberta, for February 2011 through April 2011

Services

WestJet aircrafts have in-flight entertainment from LiveTV on board. The system utilizes the Bell TV satellite network, and channels include Global TV, CTV, CBS, Citytv, Treehouse TV, ABC, NBC, CBC, TSN and a WestJet Channel, which shows a regional map with the aircraft’s location, GPS derived altitude, and groundspeed.

WestJet includes a “buy on board” meal service program with sandwiches, alcoholic beverages, and some snacks for purchase. In some markets, the sandwiches offered onboard are made by local delis in the departure city (such as the Bread Garden in Vancouver, Spolumbo’s in Calgary, and DiRienzo’s in Ottawa). Some snacks and non-alcoholic beverages are available for free.

WestJet is famous for its fun and friendly staff and light-hearted attitude. In past years on April 1, WestJet issued ‘joke’ press releases as part of April Fool’s Day – an example being the introduction of ‘sleeper cabins’ in overhead bins.

Destinations

Currently, WestJet flies to 71 destinations in 13 countries throughout North America, including 30 cities in Canada and 18 – in the United States. WestJet’s largest hub, in terms of daily departures, is its home base at Calgary International Airport, with Toronto Pearson International Airport being the airline’s second-largest hub, and main connection point in eastern Canada. WestJet serves major US airports such as Los Angeles International Airport, Las Vegas McCarran International Airport, Newark Liberty International Airport and San Francisco International Airport; the latter two on a seasonal basis. The airline provides the most Canadian flights to Las Vegas and Orlando, offering non-stop routes (some of them seasonal) from eleven Canadian cities to each. Since 2008, WestJet is the largest international carrier, by volume of passengers, flying into Las Vegas. WestJet also serves 17 destinations in the Caribbean and six in Mexico, some on a seasonal basis.

Recognition

  • In 2000, Clive Beddoe, Mark Hill, Tim Morgan and Donald Bell were given the Ernst & Young company’s Entrepreneur of the Year award in Canada for their contribution to the Canadian airline industry.
  • In October 2008, WestJet was named one of Alberta’s Top Employers by Mediacorp Canada Inc., which was announced by the Calgary Herald and the Edmonton Journal.
  • A 2009 poll by Léger Marketing found that WestJet is Canada’s preferred airline.
  • WestJet came in first place in the Airline Staff Service Excellence (North America) and second place in the Best Low-Cost Airline (North America) categories at the 2010 World Airline Awards.

 

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